Every drone retailer wants to find out how to sell more drones. They spend money on marketing, adwords, social media boosts and more. High cost of customer aquisition can really cut into the bottom line, and we all know that margins are already tight for drone resellers. Here we will look at a great way to increase your drone sales without spending a dime. This technique is already being used by some of the top drone retailers and can really make a huge difference when it comes to the amount you make on each order.
What am I talking about exactly?.... Bundles.
Bundling drone kits is a great way for you to increase sales and move more products. Think about it. When you go to McDonald's or your favorite fast food place, do you order a la carte? Or do you say, I need a #1. There is simply more of a perceived value when you bundle things together, which is good for you and your customers.
Let's take a look at an example. Now these are completely made up numbers, but I hope to show you how make kits and offering them to your customer can increase your drone sales and profit per sale, which is the name of the game.
Example #1
Customer A orders a Phantom 4 Drone, Let's say there is $125 Profit in it for the seller. After they pay for shipping, credit card processing fees, and advertising to get that sale, they are lucky to make $30. But let's look at a customer who purchases a bundle.
Example #2
Custome B order a Super Special Ultimate Drone Kit Bundle Package Combo from you. This kit includes,
-Drone, $30 profit
-Case, $45 profit
-SD Card $15 profit
-filters $20 profit
-extra battery, $20 profit each
-warranty, $50 profit
So..without any more work (once the kit is built), the seller can earn a significant amount more profit per sale. Not only that, but it helps customers too, because the seller can afford to sell the kits a little cheaper because they are making more profit. Everyone wins.
With margins getting smaller and smaller, resellers need to make sure they are maximizing profits, and giving their customers more options when buying drones. At CasePro, we have seen many of our dealers become more successful overall by offering bundles. If you are interested in our products and want to see what we have to offer, go to https://www.caseproproducts.com.
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Rey Gonzalez
Author